the maaez story
From a humble dream to your everyday lifestyle
What started in 2013 as a simple university hustle—selling cosmetic dropships to make ends meet—has blossomed into a brand we are incredibly proud of. Founded by Ainin Sofieya with a whole lot of passion and a massive leap of faith, our first small shop opened its doors in 2016. Through relentless consistency, late-night live streams, and a deep connection with our community, Maaez evolved into a beloved local staple, delivering premium, accessible cosmetics designed to celebrate your unique beauty.
But our journey didn't stop at makeup. Driven by a passion for creating things that bring joy, we expanded our vision to include Maaez Delights. Today, Maaez is a complete lifestyle experience that beautifully blends cosmetics with irresistible, handcrafted baked goods. Whether you are perfecting your look with our signature foundations or indulging in our famous Kek Tapak Kuda and premium soft cookies, our mission remains the same: to make your everyday moments a little more beautiful and a lot sweeter.
